👋 Hey! I'm Connie.
I'm a thoughtful and strategic writer, and would love to help you craft an impactful brand experience.
WORK EXPERIENCE
June 2022 - January 2023
Carta
Content Writer II
Seattle, Washington
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Partner with internal and external subject matter experts to write long-form articles regarding employee compensation, retention, equity, and engagement.
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Create editorial calendar and manage writing projects from research to publication.
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Collaborate with marketing team members on full-spectrum product marketing campaigns.
October 2021 - June 2022
Toptal
Content Writer
Seattle, Washington
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Support marketing initiatives with digital content and copywriting.
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Ideate, create, and build email nurture campaigns.
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Conceptualize and guide readers through the freelancer journey with a dedicated landing page.
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Provide content strategy and expertise to big-picture marketing goals.
March 2019 - October 2021
Bonusly
Marketing Associate → Content Marketing Specialist
Boulder, Colorado
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Create blog articles, guides, eBooks, newsletters, emails, and more, to drive lead generation and establish Bonusly as a thought leader in the HR tech space.
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Produce emails and associated campaigns, lists, and workflows to push leads down the marketing funnel.
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Lead webinar events from ideation to follow-up, including crafting email campaigns to attract attendees, act as host and moderator during the event, and capture leads with follow-up sequences and re-purposed content.
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Assign and edit content from small team of freelance writers.
October 2017 - January 2019
Jacobs Agency
Copywriter
Chicago, Illinois
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Produce creative content, including print, direct mail, social, emails, and blog posts, according to the brand guidelines of clients in multiple industries.
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Develop voice and tone guidelines for international brands.
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Brainstorm and craft punchy headlines and copy to showcase the creative power of the agency. Participate in "pie-in-the-sky" pitch presentations to attract new clients.
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Partner with art director to ensure copy and design flow seamlessly together to make the biggest impact.
November 2015 - October 2017
Misix
Jr. Copywriter → Copywriter
Chicago, Illinois
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Create B2B long- and short-form marketing content in variety of formats, including digital, print, and social, for agency clients.
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Collaborate with cross-disciplinary team members like account executives, data analysts, and developers to strategize and create marketing campaigns for creative execution.
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Facilitate content strategy plans to ensure messaging aligns with client goals and objectives.
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Maintain content management system of Fortune 1000 account.
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Create content on behalf of C-level executives, including thought leadership, presentations, and scripts.
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Develop brand messaging and content strategy for Misix marketing communications.
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Manage multiple priorities in fast-paced agency environment.
EDUCATION
2011 - 2015
Oregon State University
Bachelor's Degree in English
Minor in Writing ✍️
PORTFOLIO*
Carta
At Carta, I focused on researching, thinking, talking, and writing about all things employee compensation. We looked at data from our in-house product, and consulted with top compensation experts to understand how employees, in different industries, roles, and locations, should be compensated for their work.
See my article about why you should be regularly reviewing your employee compensation plan.
Toptal
Toptal is a robust network of highly-skilled freelancers, and works hard to match contract workers with the right project.
As more employees are transitioning to digital and remote work, we wanted to guide new freelancers through the scary-exciting process of becoming their own boss. This landing page acted as a central hub to answer questions, create rapport, and position Toptal as a key supporter throughout the freelancer lifecycle.
Bonusly
Bonusly is a recognition and rewards tool that HR departments use to appreciate and motivate their employees. In addition to being a cool app, Bonusly is a thought leader in the areas of organizational culture and employee engagement.
This 65 Creative Reward Ideas downloadable is a giant resource and great lead converter.
Here's a fun worksheet to help spark team collaboration and innovation.
I write a lot of emails.
I developed this style guide for our blog contributors, and it's frequently referenced in Bonusly brand, voice, and tone strategy.
Sometimes, I moderate webinars! (This is a new development.)
See all my Bonusly bylines here, but here's a taste:
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Amidst the 2020 Black Lives Matter protests against the murder of George Floyd, I argue that it's HR departments' responsibility to address issues of social injustice for the sake of employee wellbeing.
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After six months of social isolation, I dug into the data to understand what the COVID-19 era employee experience, including how employees are adjusting their recognition-giving behaviors in response to remote work.
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I recommend some work anniversary ideas and flex my storytelling chops with a Bonusly case study from InVision.
Jacobs Agency
From wholesale used-car auctions to travel rewards, I worked on all kinds of marketing content as an agency copywriter.
Click here for a folder of samples, including direct mail, annual reports, emails, and more.
*If you'd like to see a specific type of writing sample, chances are, I've written it. Just ask!