👋 Hey! I'm Connie.
I'm a creative and strategic writer, editor, and content all-rounder.
WORK EXPERIENCE
March 2019 - Present
Bonusly
Marketing Associate → Content Marketing Specialist
Boulder, Colorado
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Create blog articles, guides, eBooks, newsletters, emails, and more, to drive lead capture and establish Bonusly as a thought leader in the HR tech, organizational culture, and employee engagement space.
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Manage a small freelance team to produce short and long form content.
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Produce engaging Zoom events as admin, host, and moderator.
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Spearhead Diversity, Equity, and Inclusion initiatives as founding member of internal committee.
October 2017 - January 2019
Jacobs Agency
Copywriter
Chicago, Illinois
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Develop creative content, including print advertising, direct mail, social, email, and blog posts, for variety of clients and industries.
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Guide voice and tone for international brands.
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Transitioned Fortune 1000 account projects and relationship from previous agency.
November 2015 - October 2017
Misix
Jr. Copywriter → Copywriter
Chicago, Illinois
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Develop creative content, including print, direct mail, social, emails and blog posts, for variety of clients and industries.
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Guide voice and tone for international brands.
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Transitioned Fortune 1000 account projects and relationship from previous agency.
EDUCATION
2011 - 2015
Oregon State University
Bachelor's Degree in English
Minor in Writing ✍️
PORTFOLIO*
Bonusly
Bonusly is a recognition and rewards tool that HR departments use to appreciate and motivate their employees. In addition to being a cool app, Bonusly is a thought leader in the areas of organizational culture and employee engagement.
Work examples
This 65 Creative Reward Ideas downloadable is a giant resource and great lead converter.
Here's a fun worksheet to help spark team collaboration and innovation.
I write a lot of emails.
I developed this style guide for our blog contributors, and it's frequently referenced in Bonusly brand, voice, and tone strategy.
Sometimes, I moderate webinars! (This is a new development.)
See all my Bonusly bylines here, but here's a taste:
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Amidst the 2020 Black Lives Matter protests against the murder of George Floyd, I argue that it's HR departments' responsibility to address issues of social injustice for the sake of employee wellbeing.
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After six months of social isolation, I dug into the data to understand what the COVID-19 era employee experience, including how employees are adjusting their recognition-giving behaviors in response to remote work.
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I recommend some work anniversary ideas and flex my storytelling chops with a Bonusly case study from InVision.
Jacobs Agency
From wholesale used-car auctions to travel rewards, I worked on all kinds of marketing content as an agency copywriter.
Click here for a folder of samples, including direct mail, annual reports, emails, and more.
*If you'd like to see a specific type of writing sample, chances are, I've written it. Just ask!