👋 Hey! I'm Connie.
I'm a creative and strategic writer, editor, and content all-rounder.
WORK EXPERIENCE
March 2019 - Present
Bonusly
Marketing Associate → Content Marketing Specialist
Boulder, Colorado
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Own the content creation of blog articles, guides, eBooks, newsletters, emails, and more, to drive lead capture and establish Bonusly as thought leader in the HR tech, organizational culture, and employee engagement space.
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Manage a small freelance team to produce short and long form content.
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Produce engaging Zoom events as admin, host, and moderator.
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Spearhead Diversity, Equity, and Inclusion initiatives as founding member of internal committee.
October 2017 - January 2019
Jacobs Agency
Copywriter
Chicago, Illinois
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Develop creative content, including print advertising, direct mail, social, email, and blog posts, for variety of clients and industries.
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Guide voice and tone for international brands.
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Transitioned Fortune 1000 account projects and relationship from previous agency.
November 2015 - October 2017
Misix
Jr. Copywriter → Copywriter
Chicago, Illinois
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Develop creative content, including print, direct mail, social, emails and blog posts, for variety of clients and industries.
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Guide voice and tone for international brands.
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Transitioned Fortune 1000 account projects and relationship from previous agency.
EDUCATION
2011 - 2015
Oregon State University
Bachelor's Degree in English
Minor in Writing ✍️
PORTFOLIO*
Bonusly
Bonusly is a recognition and rewards tool that HR departments use to appreciate and motivate their employees. In addition to being a cool app, Bonusly is a thought leader in the areas of organizational culture and employee engagement.
Work examples
This 65 Creative Reward Ideas downloadable is a giant resource and great lead converter.
Here's a fun worksheet to help spark team collaboration and innovation.
I write a lot of emails.
I developed this style guide for our blog contributors, and it's frequently referenced in Bonusly brand, voice, and tone strategy.
See all my Bonusly bylines here, but here's a taste:
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Amidst the 2020 Black Lives Matter protests against the murder of George Floyd, I argue that it's HR departments' responsibility to address issues of social injustice for the sake of employee wellbeing.
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After six months of social isolation, I dug into the data to understand what the COVID-19 era employee experience, including how employees are adjusting their recognition-giving behaviors in response to remote work.
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I recommend some work anniversary ideas and flex my storytelling chops with a Bonusly case study from InVision.
Jacobs Agency
From wholesale used-car auctions to travel rewards, I worked on all kinds of marketing content as an agency copywriter.
Click here for a folder of samples, including direct mail, annual reports, emails, and more.
*If you'd like to see a specific type of writing sample, chances are, I've written it. Just ask!