👋 Hey! I'm Connie.
I'm a creative and strategic writer who specializes in creating impactful brand experiences.
WORK EXPERIENCE
June 2022 - January 2023
Carta
Content Writer II
Seattle, Washington
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Partner with subject matter experts to write articles regarding employee compensation, retention, equity, and engagement.
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Create and manage editorial calendar.
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Collaborate with other marketing functions on full-spectrum product campaigns.
October 2021 - June 2022
Toptal
Content Writer
Seattle, Washington
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Support marketing initiatives with digital content and copywriting.
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Collaborate, ideate, and create email nurture campaigns.
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Conceptualize and guide readers through the freelancer journey with a dedicated landing page.
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Provide content strategy and expertise to big-picture marketing goals.
March 2019 - October 2021
Bonusly
Marketing Associate → Content Marketing Specialist
Boulder, Colorado
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Create blog articles, guides, eBooks, newsletters, emails, and more, to drive lead capture and establish Bonusly as a thought leader in the HR tech space.
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Write and produce email campaigns to capture MQLs in HubSpot.
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Manage a small freelance team to produce short and long form content.
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Produce engaging Zoom events as admin, host, and moderator.
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Spearhead Diversity, Equity, and Inclusion initiatives as founding member of internal committee.
October 2017 - January 2019
Jacobs Agency
Copywriter
Chicago, Illinois
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Develop creative content, including print advertising, direct mail, social, email, and blog posts, for variety of clients and industries.
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Guide voice and tone for international brands.
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Transitioned Fortune 1000 account projects and relationship from previous agency.
November 2015 - October 2017
Misix
Jr. Copywriter → Copywriter
Chicago, Illinois
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Develop creative content, including print, direct mail, social, emails and blog posts, for variety of clients and industries.
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Guide voice and tone for international brands.
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Transitioned Fortune 1000 account projects and relationship from previous agency.
EDUCATION
2011 - 2015
Oregon State University
Bachelor's Degree in English
Minor in Writing ✍️
PORTFOLIO*
Toptal
Toptal is a robust network of highly-skilled freelancers, and works hard to match contract workers with the right project.
As more employees are transitioning to digital and remote work, we wanted to guide new freelancers through the scary-exciting process of becoming their own boss. This landing page acted as a central hub to answer questions, create rapport, and position Toptal as a key supporter throughout the freelancer lifecycle.
Bonusly
Bonusly is a recognition and rewards tool that HR departments use to appreciate and motivate their employees. In addition to being a cool app, Bonusly is a thought leader in the areas of organizational culture and employee engagement.
Work examples
This 65 Creative Reward Ideas downloadable is a giant resource and great lead converter.
Here's a fun worksheet to help spark team collaboration and innovation.
I write a lot of emails.
I developed this style guide for our blog contributors, and it's frequently referenced in Bonusly brand, voice, and tone strategy.
Sometimes, I moderate webinars! (This is a new development.)
See all my Bonusly bylines here, but here's a taste:
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Amidst the 2020 Black Lives Matter protests against the murder of George Floyd, I argue that it's HR departments' responsibility to address issues of social injustice for the sake of employee wellbeing.
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After six months of social isolation, I dug into the data to understand what the COVID-19 era employee experience, including how employees are adjusting their recognition-giving behaviors in response to remote work.
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I recommend some work anniversary ideas and flex my storytelling chops with a Bonusly case study from InVision.
Jacobs Agency
From wholesale used-car auctions to travel rewards, I worked on all kinds of marketing content as an agency copywriter.
Click here for a folder of samples, including direct mail, annual reports, emails, and more.
*If you'd like to see a specific type of writing sample, chances are, I've written it. Just ask!